"To have a good business, you’re going to have to spend money somewhere. If you’re going to market towards people you already know, it’s great to invest in a place that’s very organized and very professional. That’s a reflection on your business and your professionalism."
-Vyral Client Larry Martin
[Full Transcript Below]
John: I’ve got Larry Martin here from Grand Rapids, Michigan. You’ve had some recent success, why don’t you tell us a little bit about that.
Larry: No problem. I started with the program about 3.5 to 4 years ago because I wanted to be able to connect with my database on a visual level. Ever since I’ve done that, I’ve seen great results. My email database has grown to between 14,000 and 15,000 people per month that I send emails to. After the emails, I generally get at least a couple “come list me” calls. That’s why I’m really with the program. In the last couple months, the last few times we’ve sent the direct response emails you guys have put together, it’s funny how those tend to be the best ones. I think it’s because I’m building a base as I go as far as expertise. They see the video, then they see the direct response email, and that’s the one that’s really the paydirt for me. That’s why I wanted to do the program in the first place, the expertise you guys have with email marketing.
John: In regards to the return on investment, what are you seeing there?
Larry: I think the ROI is strong. I don’t have an exact number, but I wouldn't have been investing for this long if it wasn’t a good investment. I look at marketing as a wagon wheel. You’ve got to have all the spokes accounted for, and for me, that’s a bunch of different marketing things. This is just one piece of the pie.
John: Was there ever any thought to try and do email marketing, video blogs, social media stuff yourself instead of hiring it out to Vyral?
Larry: I thought of doing emailing and video blogging myself. What it ends up looking like is a sixth grader tried to do it, instead of a professional. What I like about the video blogs is whatever I say comes out in perfect text, highlighted in paragraphs along with the email. It looks absolutely professional, and definitely worth the money.
John: Did you have any fears before hiring us?
Larry: A couple of my fears were the fear of throwing money into a black hole and not getting a return on my investment. What I found is almost an immediate return and it’s been well worth it. The other fear I had was fear of being behind the camera. What I did was before I signed up was look at about 20 of the other top professionals that Vyral was with and all their video blogs, and I found that everybody is about the same. Everybody is imperfect in a way. You just do your best, everyone hunkers in and gets the job done, and if you stay consistent you will be just fine. It did help me go on a diet to lose 20 lbs. I didn’t want to look fat on camera.
John: That’s a good secondary benefit of Vyral, it will help keep you in shape. What do you enjoy the most about working with the people at Vyral?
Larry: They are totally in tune with today’s market. When I talk to my coach a few times a month, I can find out what the questions consumers have are, and tips on making great videos. It’s a simple step-by-step process.
John: A lot of people are going to be listening to this who might be on the fence about hiring Vyral. What do you say to those people?
Larry: To have a good business, you’re going to have to send money somewhere. If you’re going to market towards people you already know, it’s great to invest in a place that’s very organized and very professional. That’s a reflection on your business and your professionalism.
John: You’ve been a client for a while now. Do you have any tips for those people who are getting started with us and looking to be successful?
Larry: The biggest tip I have is make sure you shoot your two videos a month, make sure you do all the follow-up work they suggest, use all the scripts and dialogues included in the system. Plug into the system and let the system do the work for you.
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