"I knew it was important, I knew I had to be relevant. I’m not one to go on about myself, on Facebook, about how great of a real estate agent I am. When everything's said and done, people work with people they like and who are like-minded people. They know I’m a real estate agent, I don’t need to tell them."
- Vyral Client Mario Romero
[Full Transcript Below]
John: John McMillan here with Mario Romero out of Phoenix. You had some recent success using Vyral, why don’t you tell us a little bit about that.
Mario: I’m using Vyral to create community videos for restaurants, nonprofits, history of the city, and arts organizations. I decided to approach a friend of mine who was the executive director for a leadership organization and she’s been very kind to introduce me to talk to some of these people I haven’t met. On top of that, these people are often young adults, millennials, just starting their careers. These people are appreciative of what I do because I’m promoting their cause, organization, or restaurant and I’m not asking for compensation on this.
John: You're doing something a little bit different than some of our clients. You’re not talking directly about real estate, you’re talking more about the community and appealing in that way. You’re positioning yourself as an expert in this community. You do real estate, but you care about the city.
Mario: Exactly. Because of that, I have been able to get business and referrals from some of these people. The best part was this woman who gave me an introduction calls me and says “Mario, my husband and I are ready to buy a house, will you help us?” She knows I'm working on behalf of the people she knows so indirectly the lead came in that way. Just by helping people and not asking for something in return and developing a relationship, I was able to get business indirectly. Early on, when I set up the account, I belonged to some different groups on Facebook and you guys were able to pull the information to create the database. I had somebody who I never met who happened to belong to a men’s yoga group and his email got pulled into my database. He responded to my video and asked me to meet him about buying a house, and he did.
John: Fantastic. You’ve been going with us for about two years now. If you can think back, why did you hire Vyral Marketing to begin with?
Mario: I understand the importance of video, I always have. Also, you need to be relevant. The email is going by the wayside. Video has always captured more attention and people pay more attention to it. Like a lot of agents, I knew how important it was but figuring out how to brand them, how to get them out there, can be overwhelming. You know you need to do it, but when do you find time? I heard about you through somebody I happened to know who just started using you. I decided I’d give you a try, and I did. It’s something I’m doing that sets me apart from my competition, it’s relevant, and it also creates Google juice for me, my community, and my website. I’ve been in business a very long time and I observe what’s happening out there with who is doing what and how they’re doing it. Whenever I try something new, I always give it at least a year for it to kick in and see if it works. That’s part of the reason I decided to do it too. I knew it was important, I knew I had to be relevant. I’m not one to go on about myself on Facebook about how great of a real estate agent I am. When everything's said and done, people work with people they like and who are like-minded people. They know I’m a real estate agent, I don’t need to tell them.
John: After a couple of years, you understand what we're doing. Was there ever a thought to bring this in-house at all?
Mario: No. You do a very good job of the branding on all my social media. It’s got a consistent look. For what I pay you guys, you are doing an excellent job. I just don’t see bringing it in-house because it’s not what I do. My job is to connect with people, my staff processes the paperwork. The challenge I have with video is to find time to meet with people. Get the footage together, and send it over with all the necessary information. Then it gets done.
John: Were there ever any fears for you?
Mario: The fear of being on camera. Everybody doesn’t like the way they look or sound. It came down to “If I’m successful face to face with people, what’s the difference?” What they see is what they’re going to get.
John: For sure. What would you say you enjoy most about working with Vyral Marketing?
Mario: The convenience. Your staff is also very good at getting me to do what I need to do. I have had coaches before and I’m not the easiest person to get to do stuff. My consultant is really good about pushing me, too - not that he’s been successful at all times.
John: A lot of people that will listen to this might be on the fence about hiring us. What do you say to them?
Mario: You need to be relevant, you need to have video going. Just do it and you won’t regret it.
John: Any tips you could offer those people to be successful working with us as well?
Mario: I really don’t because I’m a big believer that every style of agent works. When you start, make it your own. Don’t try to be something you're not. The public will pick up a fake a mile away. Sometimes as real estate agents we get too slick for our own good. We have to be conscious of that. This is a people business and people like to work with people they like.
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