Clients,
Vyral Client Pehr Black, a great real estate agent in Idaho, sent this letter to 100 homeowners in a niche neighborhood he’s been prospecting to for years. He got 4 new listings from it!
The offer is simple – “I have a buyer who can’t find a home in your area and do you want to sell yours?”
Last night on Keeping it Real, a real estate mastermind show I co-host with Jeff Manson over at Real Geeks, our guest Mark Martin - a top real estate agent in Austin, TX - sends this 9-word email to his unconverted home buyer database every 30 days.
“Are you still interested in buying an Austin home?”
Last week, for those of you in real state, I wrote you my Summer 2016 Magical Seller Lead Generation Email which takes a current event, in this case the Federal Reserve’s likely decision to raise interest rates June 14-15, and drives people to request a free home value report on your website.
Also, as you know, we ask you to call all the people who watch your videos with this script. Here’s the real estate version:
“Hi! I see you subscribe to my local real estate updates. I’m calling to see if you have any real estate questions I can answer for you, or if you’re thinking about buying or selling a home?”
These are all direct offers to your database. A direct offer is a message that asks your audience to do business or take action with you now.
These direct offers can be tailored to any industry or profession.
We always include offers below your two educational video emails a month. The highest converting offers in real estate are “request a free home value report” or “search for homes” on your website.
If you’re a coach/consultant, the best offers are typically to attend a free webinar, download an e-book, register to attend a workshop, or request a strategy session.
The goal of communicating with your database is to first build/maintain trust with helpful, educational videos. Then, you have a platform to make direct offers to spike interest in your services.
This can be done passively with offers next to your web videos, or directly with phone calls and short to-the-point offer emails like the ones I mention above.
If you’re a recruiter, a simple direct offer to your leads can be “Are you still looking for talent at your company? I have candidates for you.”
We recommend at least 3 direct email offers to your database a year along with calling everyone who watches your videos.
A while back, Vyral Client Jeff Cohn was doing mostly everything right – adding emails to his database and sending out his two videos a month. The problem was he was not getting any results.
He then made one simple change, which was to make a direct offer to all the people most likely to buy or sell a home in his database. We recorded a Google Hangout to document his turnaround story.
Watch How Realtor Jeff Cohn Went From Zero Results to Major Results with One Change.
The direct offer was simply calling the people who watch his videos. These were warm people who knew who he was and likely to be interested in having a productive real estate conversation.
The point is its okay to make direct offers to your database to spike immediate response!
Your videos do a great job of giving you the platform you need to ask for business.
With regard to the core program here at Vyral Marketing, make sure you do these two things:
- Call the people who watch your videos
- Send out the “plain text” direct offer emails we write for you every few months
FROM: Your Name
SUBJECT: Quick question
Are you still interested in (what they want)?
Your Name
For those of you in real estate, if you want to send an “I have a buyer” email message to a list of homeowners, we are happy to do that for you. Just make sure you built the email list in a permission-based way (door knocking, cold calls, networking events, etc.) Do not spam unsuspecting homeowners.
Just some thoughts for you this week to get the most results from your database. The lesson here is its okay to make offers!
 |
| Vyral CEO Frank Klesitz |
Thank you for being a client and have a wonderful weekend!
Frank Klesitz, CEO
Vyral Marketing
No comments:
Post a Comment