RE: New lead and database reconnect message
Clients,
This week, a client sent me an article written on Inman.com about how sending any communication to your database without their “express permission” is spamming.
I completely disagree.
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| Vyral CEO Frank Klesitz |
Spam, in the most pragmatic sense, is whatever the person wants it to be. You have the ability to “report spam” on any email message you receive – even if you gave the sender permission.
It’s those “report spam” complaints that shut down your email broadcast.
When you send all your contacts into Vyral Marketing, you’re sending us names of people who have connected with you on social media or whom you’ve communicated with in the past.
These are the people in your Gmail, LinkedIn, cell phone, iCloud account, CRM, etc.
There is certainly some level of relationship with all those people.
The KEY to avoiding spam complaints is first sending them a personal introductory message before sending out your initial video email.
I cover this in the marketing plan we implement for you in my eBook The Database Reset.
Here’s the email to send to all your contacts before sending out your first video:
FROM: Your Name
SUBJECT: Personal message
If you’re receiving this email, you’re a friend, family member, a client, or we’ve communicated in some way over the years.
I’m reaching out to let you know I’ve started a video blog to (solve this problem).
I’d like to send you two educational videos every month – I think you’ll find them very useful.
However, I do not want to spam you. If you don’t want to hear from me go ahead and click “unsubscribe” at the bottom. No hard feelings.
Otherwise you can expect your first video on (topic) shortly.
Look forward to staying in better touch.
Your Name
Now, one last point.
I do not like sending videos immediately to people who opt-in on your website for reasons other than speaking with you.
For those of you in real estate, that’s everyone who registers to save their home searches on your website.
They do not know who you are and certainly didn’t request to get your videos.
Now, if we include them on the reconnect message I wrote above, you’re good to go.
But what about all the new people who register on your website?
The best way to make sure they know who you are is to send them a welcome message immediately upon registering.
Here’s an example new registrant welcome message specific for our real estate clients.
From: Your Name
Subject: Welcome!
Hello! I understand you just registered to save your home searches on (website).
I’m the real estate agent behind the site who can help you find a home.
If it’s alright with you, I’m also going to send you two helpful videos a month about what’s going on with local real estate.
These videos will help you make better real estate decisions.
You’ll get these videos in addition to the saved home searches you signed up to receive.
If you don’t want these helpful videos, just unsubscribe below and you won’t get them. No hard feelings.
If I can help you in any way, let me know.
Your Name
You and I know what “spam” looks like – it does not look like the nice messages above!
Now, you’ll want to make sure they unsubscribe only from your video updates, not from the property updates they signed up to receive on your home search site.
The bottom line is, as long as people know who you are, it’s okay to email them a helpful reconnect message (with the option to unsubscribe) and send them your helpful videos.
We make it very easy to unsubscribe at the bottom of every email and you’re bringing educational value to every communication in compliance with the CAN-SPAM act.
If you’re in Canada, that’s a different story – you have some of the strictest email marketing laws in the world.
I send you my weekly client messages and you didn’t “opt-in” to receive them!
I know this is a hot topic and I wanted to give you my stance on what I would do if I were in your situation.
Sending out a plain text, simple, and personal email before putting people on your two video a month communications is the best compromise.
If you have any questions let me know.
Have a wonderful weekend,
Frank Klesitz, CEO
Vyral Marketing
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