RE: Revised Summer 2016 Magical Seller Lead Generation Email
Clients,
For those of you in real estate, I wrote an updated Summer 2016 Magical Seller Lead Generation email this week.
The earlier one I wrote you in June hinted strongly that the Federal Reserve would raise interest rates at their previous June 15 meeting.
 |
| Vyral CEO Frank Klesitz |
Well, with “Brexit” and last month’s dismal jobs report, they didn’t, so here’s an updated version to send your entire real estate database as soon as possible.
This email will identify who may be interested in selling their home right now. Simply link it to a free home value report tool on your website. Let your video coach know you want to get it out to your database as soon as possible.
(Good news today, by the way – 287,000 jobs added and the Dow recovered all it’s Brexit losses).
I recommend you send a “direct offer” email like the one above to your database 3-4 times a year which complements your two videos a month and phone call follow up work.
We write these for you.
With that, I want to share a Google Hangout I hosted with Vyral Client Jodie Osofsky this week.
She’s been selling real estate for about 16 years in the Salt Lake City area.
Vyral Marketing was her very first marketing investment, so I interviewed her on the exact steps she took to generate “17 clients directly from her videos” since hiring us last fall.
Her business, up to the point of hiring us, was entirely by referral only.
She knew she could help more people, but she held back until she got involved with the local real estate board.
In short, she saw so many “not so good” agents doing more business than her simply because they had better marketing, so she signed up with us to better protect/educate her contacts.
So, with the help of her business coach Michael Maher, she identified the top 400 or so people in her database most likely to refer her – a long process of going through all your contacts to prioritize communication with the most important people to your business.
We simply put those 400 people on the two video a month Vyral Marketing plan. She also kept sending them a monthly postcard and invited them to a few appreciation events a year.
With her videos “only” going to 400 people, 17 of those people contacted her to buy or sell a home – or refer her – without any proactive follow up! Now that’s an incredible result.
This shows you the power of communicating with a strong list of relationships! You don’t need thousands of people in your database to get the 10x ROI we want you to see working with us.
Case in point, she recently started internet lead generation, so we included over 1,000 email registrations on her two videos a month, too – but no deals yet from that list.
All said and done, she is on track to sell 40 homes this year from her database of 400 close people, which is perfect, since most industry experts in real estate expect 10% of your true database to give you 1 deal a year by referral or repeat sale if you stay in touch correctly.
So she’s doing everything right! Great work Jodie!
For those of you in real estate, get that magical email I recommend above out to your database right away.
Think this weekend about what you’re doing to add people you have a real relationship with to your database – you’ll get the best results this way!
Have a great weekend,
Frank Klesitz, CEO
No comments:
Post a Comment