Video testimonials are the most important, hands down selling point of your product or service. In prior days, it used to be a nice typed letter on company letterhead (which was usually written by someone else anyway). But not anymore - with the internet, people want to see the people you're working with - 90% of communication is non-verbal! Here's what your audience is asking themselves "Are your clients like me? Are they in the same pain that I am in? Has your product or service changed their life - just like I need mine to change?"
One of your strongest copy lines is "See What People Are Saying....", especially for women - everyone wants plenty of social proof that you're the expert and you have the absolute best solution to their problem. Remember, people look for clues to 'size you up' - how you dress, speak, your location, and the type of people you hang around with.
We can use your blog to feature all these aspects of who you are as a person and what makes you special. Best of all, you have as many 'takes' as you need to get the perfect video - try that with a face-to-face meeting!
Bottom line, when you have 100+ videos on your blog of people saying how awesome you are, just the fact you have 100 faces of people - without even pressing play - will instantly sell you as a creditable expert in your field.
One of your strongest copy lines is "See What People Are Saying....", especially for women - everyone wants plenty of social proof that you're the expert and you have the absolute best solution to their problem. Remember, people look for clues to 'size you up' - how you dress, speak, your location, and the type of people you hang around with.
We can use your blog to feature all these aspects of who you are as a person and what makes you special. Best of all, you have as many 'takes' as you need to get the perfect video - try that with a face-to-face meeting!
Bottom line, when you have 100+ videos on your blog of people saying how awesome you are, just the fact you have 100 faces of people - without even pressing play - will instantly sell you as a creditable expert in your field.
Think about infomercials, they spend millions of dollars to get other people, just like you, to explain the benefits their product. Sure, you can tell me how awesome you are directly (I won't believe you), but if someone else does, then you must be awesome - and I'm ready to buy!
Here's how to get a the perfect client testimonial. Ask your client this EXACT question........
"Bob, will you share your story of what your life was like BEFORE you found me, your experience DURING your time with me, then tell me how your life has changed AFTER your experience with me?
Here are 4 tips to make it even more perfect:
(intro) - Hi, Bob Smith here, President of ABC Company...
(before) - Before I found Frank, my life was like this......
(before) - When I met Frank, this is how I felt.....
(during) - During my time with Frank, he helped me.....
(after) - Now that I've worked with Frank, I can now....
(call-to-action) - Frank changed my life, and he will yours - call him today!
But what if you can't get a client testimonial? Get the perfect endorsement instead! It's virtually the same thing, except it's how your product or service is GOING to change someone's life, and it can be from anyone - your family, friends, co-workers, or anyone else in your social circle.
Here's how to get a the perfect client testimonial. Ask your client this EXACT question........
"Bob, will you share your story of what your life was like BEFORE you found me, your experience DURING your time with me, then tell me how your life has changed AFTER your experience with me?
Here are 4 tips to make it even more perfect:
- Keep the testimonial under 1 minute.
- Client states full name, title, and company at the beginning.
- Client is dressed for your audience. (B2B? - wearing a suit/tie)
- End with a strong call-to-action.
(intro) - Hi, Bob Smith here, President of ABC Company...
(before) - Before I found Frank, my life was like this......
(before) - When I met Frank, this is how I felt.....
(during) - During my time with Frank, he helped me.....
(after) - Now that I've worked with Frank, I can now....
(call-to-action) - Frank changed my life, and he will yours - call him today!
But what if you can't get a client testimonial? Get the perfect endorsement instead! It's virtually the same thing, except it's how your product or service is GOING to change someone's life, and it can be from anyone - your family, friends, co-workers, or anyone else in your social circle.
Just ask anyone you know this question:
"Can you tell me how AWESOME I am, and why someone should do business with me today?"
It's a fun question to ask, and you'll have a blast getting these. And to be honest, it's very hard to tell the difference between a testimonial and an endorsement - as long as you have several people on video saying that you're the expert in your field, then you are the expert in the eyes of your audience, and that's all that matters.
So, think of 5 people right now who you need to get on video saying either how you changed their life (testimonial) or how you’re going to change someone else's life (endorsement):
1.) ____________________________
2.) ____________________________
3.) ____________________________
4.) ____________________________
5.) ____________________________
Now, pick up your phone - call them, and arrange a time for lunch at a quiet place. Ask them how their family is, what they are doing now for fun, how their career is coming along, and are they achieving their life dreams? It's called the FORD Rapport building technique (Family, Occupation, Recreation, and Dreams).
Then, just before then end of the meal (again, make sure you're in a quiet place) -pull out your HD Flip Videocamera and tell them you're following the advice you read on www.getvyral.com from your Marketing Coach Frank Klesitz and you'd like to feature their client testimonial or endorsement on your blog. Print off this post and show it to them - who knows, maybe they will ask you for a video endorsement as well!
Now go get it done!
Until next time,
Frank Klesitz
frank@getvyral.com
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Featured Client Endorsement
Thanks for the great words Corey Cain! We're very excited to see Black Clover Fitness (Omaha, NE - 168th and Maple) open up in a few weeks! Check out Corey's website www.BlackCloverFitness.com - we helped him write his sales letter and shoot the awesome videos he's been recording as his renegade body transformation studio prepares for it's GRAND OPENING IN AUGUST 2009! Let's flood your webpage with client testimonials who, without any question, will see dramatic, fast results on your revolutionary Block Training System (tm)!
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Featured Client Video
Great video of your listing Teresa! As with Chris's video below, we're going to put this up on a lead-generation landing page. Let's put a banner right on Dodge during rush hour so all the people stuck in traffic can pull your video up on their Blackberry and forward it to their friends! We really need to leverage how many views this location gets everyday - you'll reach so many buyers! Conratulations on your first video!
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