We met Vyral Client Pam Butera at the 2011 Keller Williams MEGA Camp in Austin. She signed up for our service, and in 30 days we got her video blog live, with minimal work required from her. All she did was shoot her videos, then her Digital Marketing Coach Josh took care of the rest. We guided her to export her database, shoot videos worth watching, build her blog and social media accounts, then finally pressed the 'send' button to get her video out to everyone she knew. The results? Instant new business, with a system in place to ensure she now stays in touch with all her contacts at least 33 times a year to boost her referral and repeat business in 2012 by publishing two videos a month we edit, optimize, and promote. (in addition to a monthly postcard and phone call follow-ups quarterly)
She is so happy with our service, she asked how she could best refer us. I asked her to write a letter of recommendation to be sent at our expense to her real estate friends. Below is the wonderful letter she wrote. We'll mail this letter next week to all her real estate contacts (she'll send us the list). This is the most powerful form of marketing - have THEM say it for you! I encourage you to ask for letters of recommendation like the one below in your business. Post them on your website, use them in your sales presentations, and send them to your prospects FROM your client (their name in the letter return address line). It's called an endorsed mailing, and they are powerful.
Sample Endorsed Mailing (Letter of Recommendation)
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| Endorsed Mailing |
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