Speaking At Seminars To Grow Your Database (Part One)

Friends,

Need to put people in your database fast?

Listen to this podcast I recorded with Doug Johnson on how to deliver free educational presentations to sell tickets or to secure quality meetings with decision makers.

(It’s a direct link so you can listen on your phone in your car.)

Here’s the link to the transcript if it’s faster for youto read >

This is wicked Chet Holmes stuff.

Speaking or holding a seminar is one of the BEST ways to bring people into your database – it’s a highly leveraged activity. The challenge is: how exactly do you get “butts in seats”?

(Delivering your presentation is the easy part.)

If you’ve ever thought about holding a small seminar, a workshop or a private event like a mastermind – my promoters at Top Production have the system down to sell tickets.

They worked for Tom Hopkins back in the day and here’s how it works:

1. Pick a date for your seminar somewhere in the USA.

2. Put a sales trainer in the field 8 weeks in advance.

3. Buy a list of target businesses.

4. Call them and offer your speaker to present for free in their office (1hr).

5. Then they sell tickets to the event at the end of the presentation.

I’ve been speaking with Top Production for the past year. And it’s great – they put 200-300 people in a room who’ve paid $200-$300 a ticket and I get to deliver awesome marketing value for one day.

They keep the revenue and I get the undivided attention of an audience to share my message.

This first interview (podcast above) is with Doug, the owner in Phoenix that calls on his target businesses to secure an appointment for the in-the-field sales trainer.

The next interview I’ll send to you will be with the actual presenter that arrives in the office, delivers the free 1-hour presentation and sells tickets to the upcoming event at the end.

This is something you can easily model in your own market.

Be sure to pay close attention to the appointment setting script I role-play with Doug on with how to get past the gatekeeper and on the phone with the decision maker to secure a free presentation date.

It’s one of the best B2B cold call scripts I’ve ever heard.

And if you haven’t heard about Chet Holmes and his education-based marketing techniques, check out his website and order his book The Ultimate Sales Machine. He recently passed….we’ll miss you Chet!

Have any footage or pictures of you speaking?

Clients – email back and we’ll put it on your video blog, it’s hands-down the most effective way to establish creditability with your audience when complimented with Vyral Marketing.

Until next week.

Your marketer,

Frank Klesitz

P.S. Headed to Orange County tomorrow and staying until Tuesday next week. If you’re in the area, let me know. Here’s a picture I use on my Facebook page of me speaking – these pictures are powerful!!