Real Estate Recruiting Email to Send to Your Entire Customer Database to Attract Talent

If you're looking to hire talent on your real estate team, the best place to start is asking the people you know for a referral. You can "shortcut" this by sending an email like the one below to your database.

Here's an email to send to your entire database to peak interest in anyone who may be interested in working for you. Include an interview of how you built your business for maximum results (Talent is attracted to this. They get to know you, see how you're generating business, what you're like etc). At the bottom of this blog post I include some great questions to answer in your video interview to go with this email.




SUBJECT: We’re hiring – know anyone interested?

Friends, Clients, and Colleagues –

I have some good news to share with you…

We’re hiring salespeople and administrative staff at our (area) real estate team.

Over the past ______ years selling (area) real estate, we’ve helped over _______ people sell their home here in the greater (area).

We have new positions available, and I’m sending you this email to ask if you may be interested in the position, or if you know anyone who may be interested.

No experience is necessary and all training is provided.

We currently receive over ________ inquires from potential new customers every month, and I need help servicing all this demand for buying and selling homes.

How do we do it? It’s a combination of referrals from all our great past clients, our rank on search engines, various advertisements, and talking to a lot of people.

In fact, I just completed an interview on how we’ve grown from ________ sales a year to ___________ sales a year so you can learn how we do it.

Here’s the link – you’ll get the inside scoop on how we built our business.

(insert interview link)

You’ll be an integral part of our close team and enjoy every moment you’re at work.

Your pay is based on experience, but no matter what your situation and background, if you are committed to growing as a person we want to hear from you.

So reply back to this email if you’re interested and we’ll have a confidential conversation about your possible career change to real estate.

I’ll share with you exactly what we’re looking for and the pay for each position.

Or, if you’re not interested, could you forward this email to someone who may be interested in a sales or administrative position on our team?

So, thank again for your time reading this and your referrals. We greatly appreciate your help.

And of course, if we can be of service helping you buy or sell a home, just reply back to this email or call us at __________________.

Enjoy the interview….it’s a sneak peek inside our team.

Thanks again,

Your Name
Your Phone
Your Email

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Example Questions to Answer In Your Video Interview

1. So what got you into real estate? How long ago?
2. What did you do before real estate?
3. And how many homes did you sell last year?
4. How many are you on track to sell this year?
5. Tell me how you got started…..what did you do the first year?
6. What training or coaching did you get? Consultants, books, or people who guided you?
7. Tell me about your best hire? Who was it?
8. Tell me about your lead generation? Why is your business so consistent?
9. How many leads do you generate a month?
10. What source brings your best return on your investment?
11. How do you run you team when it comes to reports, accountability, or meetings? 
12. What is your long term vision for your business?
13. Are you hiring or looking for talent? Who and what are you looking for?
14. What recommendations do you have for someone just starting off in real estate?
15. What should someone look for in a mentor or broker?