Welcome Vyral Client Connie Carlson!

Vyral Client Connie Carlson

Cobb County real estate agent Connie Carlson has been selling real estate for 10 years (today is her anniversary!). Last year she sold 66 homes, which was “low” since she is also provides real estate training for MAPS Coaching. In 2014 her goal, with increased prospecting and marketing, is to sell 100 homes. Her average sales price is about $250,000 in Cobb County, Georgia.

“I want to sell 150-200 homes in 2015,” says Connie.

With a strong reputation in the community, about half of her business comes from agent referrals and her “MET” database of 338 people – for a total of 39 deals last year generated by her database.

With the 10% rule (meaning at least 10% of your “MET” database will give you 1 deal a year by referral or by repeat transaction if you communicate with them enough), Connie is doing everything right.


"All of this business has come from inbound phone calls – not one prospecting call has been placed since November 14th, 2013", say Connie. Now that’s a strong database!

“I mail 2 newsletters a year, a few postcards around the holidays, and I call my best clients 1-4 times a year”, says Connie. “I’ve also been shooting educational videos to stay in touch with all my contacts regularly in my 'Some Coffee with Connie' real estate video series.”

This year she is building a real estate team to become a “6th level” business by the end of the year, with a goal of taking 30 listings by June or July this year as she increases her marketing efforts.

So why did she hire Vyral Marketing?

“The videos need to be more consistent and I need to better maximize them. I want to take what I’m doing already and ‘plus’ it. It takes me a good 4 hours to come up with the topic, shoot a video, edit it, get it out – it’s too much time”, says Connie.

Before Vyral marketing, it took Connie 8 hours a month to get only 2 videos out to her database.

“My time is worth $150 an hour – doing this myself is too costly”, says Connie.

With Vyral Marketing, now Connie can focus on growing her real estate team and on more dollar productive activities such as lead generation, presentations, negotiating contracts, and recruiting.

“I expect 20 additional deals to come from the people I know over the next 12 months for a 20x ROI”, says Connie.

We’ll have Connie’s Cobb County real estate video blog launched by May 15th, which at that time she will get more exposure, SEO, increased awareness from her database, and have more time so she can follow up with the people watching her videos.

A big thanks to Austin real estate agent Tim Heyl for his Vyral Marketing mention in the MAPS Leveraged Lead Generation course he taught where Connie heard about us.

Let’s get you great results Connie! Welcome to Vyral Marketing.