Welcome Vyral Client Jeff Cook!

Vyral Client Jeff Cook

Charleston real estate agent Jeff Cook sold 291 homes in 2013 at an average selling price of $198,000. With a team of 18 people, 13 of those people in sales, their goal is to open a third location and sell 400 homes by this time next year.

“Most of our business comes from helping new sellers and buyers who call us from our advertising”, says Jeff. “We have 850 past clients in our customer database, and only 4 months ago we starting mailing out a monthly newsletter to stay in better touch.”

“This one print newsletter, mailed with postage, takes about 8 hours to create and costs about $1200 a month”, says Jeff. His newsletters include articles, market stats, employee spotlights, recipes, Sudoku, and a ‘Message from Jeff.’


There’s no question there’s a lot of business in Jeff’s past client database. Ten percent (10%) of the people you have a relationship with, the people you’ve “met”, will give you 1 deal a year either by repeat sale or a referral if you ask them for the business.

In this case, there are 85 people in Jeff’s past client database who need Jeff’s help this year buying or selling a home (or know someone who needs his help). At his price point, that’s over $500,000 in gross commissions waiting to be unlocked by Vyral Marketing over these next 12 months.

Jeff provides excellent service to his clients, but once the transaction is completed, Jeff has difficulty maintaining top of mind awareness without a consistent “33 touch” campaign in place that adds real value to his past clients.

“We only generated about 10 deals last year from past clients, that’s an area of our business we can dramatically improve to help more people”, says Jeff.

Jeff hired Vyral Marketing to improve communication with his past client database, save time, and know who to call in his database at the right time since we can track who in his database is watching his 2 educational Q&A videos every month.

“We have not been calling our past clients because we just don’t know who to call and when”, says Jeff.

Jeff needs to sell 20 homes this year directly generated from Vyral Marketing to reach his ROI goal. With 85 potential deals in his database, and only generating 10 deals from his database last year, we believe this goal will be quickly achieved following The Vyral Marketing System.

“Now I can focus on my two biggest priorities, putting systems in place for growth and making key hires needed to grow our team”, says Jeff. “I hired Vyral Marketing to automate the referral process and to get coaching for my team on who to call and what to say.”

Jeff Cook is a client of Radio and Television Experts who has heard excellent reviews on their message board and respects the team Vyral Client Lars Hedenborg has built to work only 1 day “in” his Charlotte real estate business a week to generate over $3 million in revenue this year.

Welcome to Vyral Marketing Jeff, we’re excited to work with you! We plan to have your video blog built and first video ready to launch to your past clients by May 15th, 2014.