We’d like to congratulate Vyral Client Brandon Mulrenin in Rochester Hills, MI with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Rochester Hills Real Estate Market Snapshot."
See the live video here
Next time, when stating the point of the video make sure to add the benefit of watching so viewers know what is in it for them. Also, you did a great job directing people to your free home value evaluation tool, and stating this call to action after introducing your video topic can help you reach an even wider audience. Also, we'd love to see more smiling and enthusiasm to go along with your great content. We can tell you are passionate about what you do, and we'd like to see even more of that passion and enthusiasm come across on camera. Overall, great job, Brandon, and we're proud to feature your video.
Ideal Videography (10 points)
(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(no) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?
+BONUS Points (4 points)
(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides
No comments:
Post a Comment