Welcome New Client Joy Daniels

Vyral Client Joy Daniels

Janice Santoni is the Marketing Coordinator for the Joy Daniels Real Estate Group.

Scott: How did you hear about Vyral Marketing?

Janice: Through Sean Lynam, a marketing consultant and acquaintance of Frank's.

Scott: What did he tell you about us, why did you call us?

Janice: I had a platform I was paying $1,500 a month for and I didn't have any leads coming in. Touching our database is our number one asset, we know that we are not systematic in doing that, we don't do a great job at it. We have a listing agent, Sheri, who said she had heard you guys have a good reputation. When I called to talk to you I didn't feel like I was being sold to, which was nice.

Scott: Where are you currently at in your business?

Janice: Last year we did $87 million, we've been growing every year. We would like to do around $109 million this year. We're made up of 10 buyers agents and 7 listers. We're heavy on the listing end, that's what we focus on.

Scott: What's your database like? How many contacts do you have?

Janice: There are thousands that are broken down by family, friends, and past clients organized by year. We also have the big time database, which includes online leads generated through websites, such as BoomTown - these leads aren't as high quality. One database is more based on relationships built over the last 18 years, the other is more prospective. 

Scott: How are you currently marketing to your database?

Janice: Everyone that logs on to the website is added to the database. Those people are getting a monthly newsletter. Also, a home-value email, a Christmas email - nothing systematic. It's sporadic. It's hard to get the content and be consistent with it. 

Scott: Why not do this yourself?

Janice: We are not the experts, you are. It's getting the content that is difficult, we need help with that. It's just too complicated - we don't have the expertise, resources, or the time.

Scott: What do you expect to get out of this?

Janice: I know things don't happen overnight but I think this is the best way to really see a difference in the amount of referral calls we receive in a year.

Scott: What is the best way to communicate with you moving forward?

Janice: If we need to discuss things, I definitely prefer a phone call.