MARKETING TRAINING REPLAY: Ad Retargeting: How to Follow Your Prospects Everywhere Online

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Project Management: How to Use Basecamp to Get Things Done

In this week's Vyral Marketing Team Training, we're covering Ad Retargeting: How to Follow Your Prospects Everywhere Online at Vyral Marketing. You'll learn...

3:30 The conversion rate on a website
5:30 Determining your marketing budget
8:00 The basics of AdRoll
12:15 Creating an ad campaign in AdRoll
14:00 Google display network
17:00 Measuring the results of a retargeting campaign
18:50 Requirements for uploading an ad
20:00 Using code from SmartPixel for the website to install a cookie on someone's computer
22:00 Google Analytics for measuring visitor conversion rate
24:30 Google Adwords to rank #1 vs. #3, cost per click and cost per lead
28:00 Paying for the uses of retargeting
31:00 Setting a budget for your ad retargeting
35:15 The order of building a business
39:00 Mobile ads and having ads on Facebook
45:00 Cleaning up a database