August 15, 2014

MARKETING TRAINING REPLAY: How to Write an Effective Email Broadcast


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In this week's Vyral Marketing Team Training, we're covering how to write an effective email broadcast at Vyral Marketing. You'll learn...

1:00 Ideal writing email checklist
7:30 Writing a great subject line for the email (keep under 40-50 characters)
10:45 Get the title pulled into the preview
12:05 When in doubt use a question for the headline
16:30 Gaining curiosity in the headline
19:45 Writing a question headline vs. a title headline
22:45 Writing a benefit statement in the email teaser
25:00 Proofreading the email
35:00 Taking a quality screenshot
40:00 Using emails as table form
45:00 30 Day new Blog Set Up Process
47:30 Grabbing screenshots for the call to action in the email and video
51:30 Does the call to action allow a click through?
52:45 Double check the reply to address and include a client success story
55:00 Vyral Marketing's Newsletter
59:30 The importance of dropping local area keywords for a higher open and click rate

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