August 18, 2014
VIDEO OF THE WEEK: Stand Up Paddling in Lake Tahoe
We’d like to congratulate Vyral Client's Bob Yoder and Nancy Davis in Truckee, CA with the best video of the week, scoring 20.5 out of 22 points (93.2%) on the perfect video checklist. “Stand Up Paddling in Lake Tahoe."
See the live video here
Don't forget to include your call to action to the free home value report and full home search links on your website. This will enforce the viewer and remind them about those valuable links. After stating the point of the video make sure to include the benefit for watching the video to the viewer. Also, the audio was slightly fuzzy in the background. Make sure your microphone is adjusted properly to silent out the fuzziness. Your passion about paddleboarding showed through well in the video. Smiling more will show your passion about the sport even more to your viewers. Overall a great video and the B-roll added a beautiful touch to showing imagery to the viewers. You also did a wonderful job giving credit to the company who produced the B-roll. Great job Nancy and Bob! We're excited to see more tremendous content from you!
Ideal Videography (10 points)
(1/2) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(1/2) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?
+BONUS Points (4 points)
(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(yes) Did we include client provided B-roll of pictures or slides?
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