Welcome New Client Sean Goerss

Vyral Client Sean Goerss

Scott: Tell me again, how did you hear about Vyral Marketing? 

Sean: I've met Frank several times through different friends, agents, and teams in real estate and you guys keep in good touch with me. I had kind of put it off here and there and realized that if you guys do that kind of follow up with me, you'll help me do that kind of follow up with my clients.  

Scott: Summarize where you are in your business and what your goals are this year and into next year.

Sean: Last year, we did 1.3 million in GCI and our goal this year is to do 1.8 million and that makes us one of the top teams here in the Midwest with Keller Williams. Where we're going and why we're partnering with Vyral is because I'm actually looking at expanding Gary Keller's vision of expansion where I can open up our team in multiple locations, first throughout the Twin Cities here in Minneapolis, St. Paul for anybody who has a referral for me up in St. Paul. I'm looking at how we can best leverage all of our goodwill, our database, and marketing. I thought Vyral was going to be good way to leverage that as we expand our team. 

Scott: Tell me a little bit about your database, if you were pulling all of your contacts and all of your different lead sources, how many would you have and then how many of that are true contacts that you're currently marketing to?

Sean: Well, I'll tell you, overall we've done a fairly good job on a lot of the follow up in terms of making the initial call and then incubating the rest of the leads, the ones that aren't "hot right now". We’re already sitting on a gold mine because we already send out an email to 4,700 people a week. Tracking the people who click on our email and then calling those people would be huge, but we're not doing that and even having a more professional, polished look to all the emails that we're doing. I'm treating my business like a Nordstrom’s or a Ritz Carlton and if I consider those to be my competitors then we have to have a uniform method and uniform look and that's an important component for me. With video, I think we can take that to the next level where we're interacting, educating, and building rapport with a lot of our database. We've got a number of different lead sources and we have them going to one central location but it is what we do with that information. Just to track it and have all of those different email address doesn't mean anything unless you take action on it. That's the level that I'm wanting to get at and why I'm wanting to partner with Vyral so they can coach us into doing that.

Scott: What's the number one reason you aren't trying to do this yourself? 

Sean: Actually I've done that. I've attempted that and we've kind of done it in-house but I think more than anything what I look at when I've seen what Vyral has done, come out with, and improved must be the systems that you've learned from all your other clients. You are just able to do that at a much faster pace than just me by myself or even with my small crew. I think what would be good is let you guys do what you're good at and we'll keep doing what we're good at, which is selling houses and following up with people. I have an admin staff so they can fill in our side of the equation and I don't have to have them go out and do a bunch of training to learn what you guys already know. We get to leverage your learning from this point going forward and that's what I'm looking at, as a business owner, to do. 

Scott: Last question, what results do you want to see over your first 12 months with Vyral to where you know you've gotten your money's worth? 

Sean: I would say at least that 10 to 20 return on investment because again, we've already got a large database and we already have some presence, even if it's haphazard on YouTube or Facebook and those kind of items. For me the return on investment I'm looking at is also going to be in our future numbers. As we grow in production over the next 12 months, because these videos and emails are going out, the tracking is happening, and we're following up with the people that are engaging in our business, I'm anticipating that conversion rate to go up as well from leads to appointments and closings. At least 10 or 20 would be ideal when I'm looking at my budget, the millionaire real estate agent budget, and a lot of our other items we've got out there.