VIDEO OF THE WEEK: Orange and Los Angeles County Market Changes

We’d like to congratulate Vyral Client Frank Del Rio in Orange County, CA with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Orange and Los Angeles County Market Changes."

See the live video here

We love the external mic you use to get great quality audio! Your video was informative, quick, and to the point. You gave a great call to action at the end offering the viewer a home evaluation, to purchase a home and even to forward the email. The call to action could have been better by saying it thirdly at the beginning of the video after you stated the point of the video. Also, remember to include the benefit to the viewer when you state the point of the video. Staying off center in the video instead of center will help us to put more graphics off to the side. Overall this is a great quality video. Great job Frank! We look forward to seeing more videos from you!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(no) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides?