VIDEO OF THE WEEK: Have you seen Cape Coral recently?

We’d like to congratulate Vyral Client Doug Leugers in Ft Myers, FL with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Have you seen Cape Coral recently?"

See live video here

Great job, Doug! I love the idea of a virtual tour. The information you provided definitely makes you look like the expert in your area and is a great way to build interest in your community from buyers outside of that location. The video ran just over the 3 minute mark, and you the call to action works best at the beginning of the video, rather than the end. Other than that, keep up the great work!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?