The Seller Endorsed Mailing to Generate Seller Leads in a Neighborhood

I recently had a phone call with Vyral Client Kevin Yoder on how to get the seller to mail a letter of recommendation from them to all their neighbors after a successful transaction. Here's a recording of the call with Kevin, along with the example letters I suggested to him on the call for you to model.

4 Step Seller Endorsed Mailing Campaign to Break Into a New Neighborhood After You Sell a Home in The Area

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SENT FROM THE SELLER
Example Seller Endorsed Mailing

Neighbor –

This is (client name) over at (address).  I live here in our (neighborhood).

I just sold my house for (selling price). It took (DOM).

I’m sending you this letter because my real estate agent, (your name), got the job done quickly and for a great price.

He asked me to write you if I was super happy with his services, and I am.

I suggest you give him a call at (your number). He’s very good at pricing a house and can tell you what it would sell for if you’re thinking of selling.

I put his card in here for you.

Your neighbor,

(Seller name)

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SENT FROM YOU ON LETTERHEAD
Follow Up Letter After 1 Week

(Prospect Name),

Hello! I’m (your name) and last week my client (client name) sent you a letter that we just sold his home at (addresses) in (neighborhood) for (price).

I just want to introduce myself and let you know if you have any questions about real estate, or you’re curious to know what price your (neighborhood) home would sell for, call me and we’ll visit.

My cell number is (your phone).

I know just about everything there is to know about what buyers are looking for in homes specific to (neighborhood) and I can give you some solid tips when it comes to home improvements that will get your best return on investment, too.

Look forward to helping you with real estate.

(Your Name)

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SENT FROM YOU ON LETTERHEAD
Follow Up Letter After 2 Weeks

(Prospect Name),

It’s (your name) again – I wanted to share with you a market update report about what’s going on with home prices in our local (area) market.

If you’re thinking about selling, or you’d like an honest opinion on what price you would get for your home, just call me and I’m happy to help.

My cell number is (phone).

Enjoy the report!

(Your Name)

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SENT FROM YOU ON LETTERHEAD
Follow Up Letter After 3 Weeks

(Prospect Name),

One last letter – I want you to know I really can help you when it comes to buying and selling a home. We’ve sold over ______ homes in the area to date.

If you’re thinking of buying a home, you can search every single home listed for sale on the local MLS right now on my website ___________________.

And, as I said before, if you’d like to know what your home is worth, call me at (phone) and after a few quick questions, I can give you an excellent estimate.

You can also go online to ___________________________ to find out what it would sell for, but that’s just an estimate based on comparable home sales in the area, not a price specific to your home.

Anyway, if it’s all right, I’d like to communicate with you every month going forward. Each month around the 15th you’ll get a monthly market update from me, just like the one I sent you last week.

It’s my way to add value and stay in touch.

Call me if I can be of service. My cell is (mobile).

(Your Name)