April 13, 2015
Welcome New Client Mark Kackley
John: How did you hear about Vyral Marketing?
Mark: There's a member of the Real Estate Foundation, which is an organization I started where we donate a portion of each commission check back to local schools and non-profits, that is a client of yours. She was telling me some good things about you.
John: Okay. Who is that?
Mark: Pamela Spivey.
John: Great. Is her recommendation what motivated you to call us?
Mark: Well, I needed something like this for awhile. She gave me the information, and I researched a little bit, and it seemed like a good fit.
John: Summarize where you're at with your business right now. What are your goals moving forward?
Mark: I'm into my fourth year in the industry. Started out slow, but now I'm to the point where business is really cranking. Our area is a pretty affluent area. I think the average home price is near $1 million. The first couple years I did maybe eight transactions a year, and then last year I got up to 12. I've already done 13 this year, so I'm on pace to do really well this year. My concern is maintaining this volume, and not just falling off from half a million dollars in commission one year to a hundred the next. I haven't done a good job at all in regards to keeping in touch with past clients and getting referrals. I rarely get referrals. I've been in sales-mode, just running as fast as I can and always trying to sell. I've never been able to sit back and have clients come to me through referrals. That's what I would like to have happen.
John: Do you know how many people are currently in your database?
Mark: I've got one [database] of email addresses of past clients and people that I've met at open houses. The only marketing I've ever done is open houses. I do them well, and that's where I get all my clients. That's about 100 and some people that I've been able to get emails from that channel. I know I'm probably supposed to get a list of just people that I know, but I'm not sure what that list is going to look like. That could be a couple hundred, or maybe up to 1,000.
John: And you're not doing anything to market to these people currently?
Mark: Not really. I'm starting to do little things. I did a wine trip to Napa with 20 former clients a couple weeks ago. That was a huge success. We rented a bus, and went to a winery. Just a great time. So, I'm starting to do little things like that, but in the past, I haven't done anything. I maybe sent out a Christmas card, but that's about it. My social media is pretty poor. I've got sites now on Facebook, Zillow, and LinkedIn. Those don't do a whole lot to leverage the communication.
John: Why hire us? Why not try to do this yourself?
Mark: I don't have the experience or the time to do it.
John: What results are you expecting? What does success working with us look like to you?
Mark: I don't know if I could quantify a number of deals that come through, or the communication that you guys are experts in. If my business now is 15 transactions, and I'm going out and finding new clients along with three or four referrals, I'd like that to be the same 15 that I'm getting new business and turn that three or four referral deals into six or seven the first year, and then eight to ten the next year.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment