Real Estate Snail Mail Update

NOTE: Real Estate Snail Mail is a business unit of Vyral Marketing led by Mark Waring. We've had many clients ask us to write sales copy for them, and since many of our clients are in real estate, we've written a sequence of letters to be "snail mailed" to expired listings. Since we're great at writing, marketing, and systems we decided to test out a sequential 'snail mailing service' because we could not find one that existed who would mail the letters in a sequence on specific days, hand addressed, as we wanted. So, as a side project at Vyral Marketing, Real Estate Snail Mail was born. Each week we write our snail mail clients an update on the progress of their test and we post the weekly update for you here to review. If you're interested in being in the test group, let us know.

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Snail Mail Clients,

We’re two weeks into the Snail Mail test campaign!

Here are the numbers from last week as reported to me from Mark.

You’ll see how many new expired listings we started the entire 10 step campaign on last week, along with a running total of all the letters sent to date for every expired listing.

San Diego - 42 new, 67 letters sent to date

Philadelphia Tri-County - 13 new, 16 letters sent to date

Colorado Springs - 19 new, 19 letters sent to date

Southwest Florida - 17 new, 49 letters sent to date

St. George - 36 new, 70 letters sent to date

Inland Empire - 83 new, 125 letters sent to date

Palm Beach County - 126 new, 209 letters sent to date

Coeur d’Alene - 7 new, 7 letters sent to date

Denver - 35 new, 78 letters sent to date

Chicago - 138 new, 276 letters sent to date

San Fernando Valley - 82 new, 144 letters sent to date

Hawaii - 11 new, 35 letters sent to date

These numbers are going to start compounding very quickly as each property, as you know, will get 2 letters a week for 5 weeks. At the end of July we’ll re-assess and possibly expand the campaign to 1 letter a week for 10 weeks. That’s one of the variables we can test.

Make sure you let Mark know of all returned mail weekly, and at the end of your first month put it in the USPS flat rate box we’ve shipped to your office.

Good news! We have our first phone call that came in from a $449,000 expired listing in the Inland Empire last week. The goal now, of course, is to convince these leads to lower their price so the home sells, among other things.

I’m sure many of these leads when they come in will be asking for too much money.

We have a few more clients launching this week, so if we don’t have your letters going out, please call Mark right away so we can start getting your letters out the door.

I am so excited for this to work! Keep your fingers crossed.

Here’s a picture of the mailings so far, looking good!

Sincerely,

Frank Klesitz