Real Estate Snail Mail Update

NOTE: Real Estate Snail Mail is a business unit of Vyral Marketing led by Mark Waring. We've had many clients ask us to write sales copy for them, and since many of our clients are in real estate, we've written a sequence of letters to be "snail mailed" to expired listings. Since we're great at writing, marketing, and systems we decided to test out a sequential 'snail mailing service' because we could not find one that existed who would mail the letters in a sequence on specific days, hand addressed, as we wanted. So, as a side project at Vyral Marketing, Real Estate Snail Mail was born. Each week we write our snail mail clients an update on the progress of their test and we post the weekly update for you here to review. If you're interested in being in the test group, let us know.

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Snail Mail Clients,

An update for you this week…

We have 16 markets going full steam ahead for the 3 month Snail Mail test run. These letters are compounding quickly. We have two full time W2 employees in the office at $10 an hour now plus Mark’s managerial salary. A lot is riding on us getting this right, and thanks for splitting the risk with us.

Here are the numbers as of last week – you’ll see how many new expired listings we started on the mailing campaign, and how many letters were sent.

San Diego - 17 new, 81 letters sent 
Philadelphia Tri-County - 5 new, 25 letters sent 
Colorado Springs - 5 new, 39 letters sent 
Southwest Florida - 7 new, 42 letters sent 
St. George - 15 new, 71 letters sent 
Inland Empire - 47 new, 86 letters sent 
Birmingham - 13 new, 13 letters sent 
Palm Beach County - 45 new, 183 letters sent 
Coeur d’Alene - 9 new, 25 letters sent 
Denver - 27 new, 96 letters sent 
Chicago - 32 new, 262 letters sent 
San Fernando Valley - 35 new, 171 letters sent 
Hawaii - 4 new, 27 letters sent

Here are the total numbers for each market to date:

San Diego - 59 total expireds, 148 letters sent to date 
Philadelphia Tri-County - 18 total expireds, 41 letters sent to date 
Colorado Springs - 24 total expireds, 58 letters sent to date 
Southwest Florida - 24 total expireds, 91 letters sent to date 
St. George - 51 total expireds, 141 letters sent to date 
Inland Empire - 106 total expireds, 177 letters sent to date 
Birmingham - 13 total expireds, 13 letters sent to date 
Palm Beach County - 149 total expireds, 338 letters sent to date 
Coeur d’Alene - 17 total expireds, 33 letters sent to date 
Denver - 62 total expireds, 174 letters sent to date 
Chicago - 170 total expireds, 538 letters sent to date 
San Fernando Valley - 117 total expireds, 315 letters sent to date 
Hawaii - 15 total expireds, 62 letters sent to date

Only 1 phone call to date from the Inland Empire, except for 4 people who called last week asking to be taken “off” the letters.

We’re going to hold strong on the full 5 weeks on the first campaign with 2 letters a week.

We’ll then extend the campaign to 1 letter a week for 10 weeks on new expired listings going forward to split test.

We’ll also take the sticker off the back that says “Letter x of 10” which I put on there to let people know it’s not the same letter they are getting over and over. That could go either way.

Please make sure to tell us if you’re getting calls from expireds who are going around the trackable phone number in the letter so we can track response and remove them from the campaign.

Mark will be talking to you weekly to get a list of all the returned mail so we can take them off future mailings to save postage.

We should be getting a response later this month. Cross your fingers!

Sincerely,

Frank Klesitz