Summer 2015 Magical Seller Lead Generation Email

 by Frank Klesitz

Here it is! The #1 requested email I write for our real estate clients we recommend you send to your entire email database to complement the 2 educational videos you’re sending out every month on The Vyral Marketing Plan.

This drives seller leads immediately. (Well not seller leads exactly – inquiries of people who want to know the value of their home, which you then need to follow up and see if they want to sell).

This is a direct offer email to drive opt-ins to your free home value report tool. An email like this is powerful to send to your entire past client, customer, lead, and referral partner database 2-3 times a year. Send it to every single email address you have permission to stay in touch with.

Feel free to make changes since I had to write this to work in every market across the country, but from what’s happening with regard to the entire USA real estate market in Summer 2015, it’s pretty spot on.

Round up the email addresses of all your Facebook contacts, LinkedIn connections, emails in your phone, emails in your business CRM, and emails in your lead generation program(s) to send them this plain text email that drives people to your FREE HOME VALUE REPORT opt-in on your website.

If you need help doing this, contact us for a free strategy session. Direct offer emails are an integral part of the full, on-going Vyral Marketing Plan we help you implement to get more sales from your database with education based video marketing. If you’re a Vyral Marketing client, ask your Success Coach to get this out to your database ASAP. We’ll do all the work for you so you get results.

If you don’t have a free home value report tool check out GuaranteedSale.com, FreeHouseValues.com, my friends at Real Geeks (excellent tool; and make sure to watch our real estate mastermind hangouts on www.KeepingitReal.com), and of course Top Producer Market Snapshot to name a few…there are a lot of inexpensive options. The key is not so much in the tool itself, but your follow up afterward to convert them into a sale.

I have plenty of (area) merge fields in the email so you can put in the city or area you serve. This makes the email much more personal and drives up the conversion / click through rate.

No joke - be ready for a lot of follow up when you send this out. Some clients with larger, well-nurtured databases have had hundreds of opt-ins within 24-48 hours of pressing the send button.

What results can you expect? Read all the emails and Facebook messages we have posted from clients on the Results Tab on our website – many of those are responses from sending out the Magical Seller Lead Generation Email!

I give this to you at no charge so you can get a taste of what it would be like to work together when Vyral Marketing is working hard to bring you value and grow your business.

Here you go….

SUBJECT: Summer 2015 (area) home price update

Friends, clients, and colleagues –

Here’s an update for you on the price of your (area) home.

Look at these recent CNBC real estate news headlines…

“US new home sales, prices rise strongly in April”
“Home prices in 20 metro cities rise 5% in March”
“7 major housing markets now overvalued”
“Housing stocks set to double – here’s why”
“US housing starts, permits surge in April”

The housing market is back and in full swing in summer 2015!

We’re seeing more millennials buying homes, consumer confidence is up, and interest rates are still hovering around 4% so mortgages are affordable.

And get this - in some (area) neighborhoods we’re having all out bidding wars with multiple offers on a single home for sale.

Supply is not keeping up with demand, not even close. This is very comforting to my clients who need to sell their homes at higher prices - especially those recovering from the recession.

That’s why I wanted to write you today.

If you’ve been thinking about selling your home, I purchased access to an up-to-date (area) home sale estimator tool that tells you what price your home will sell based on neighborhood sales data.

Get an instant free report on what price your home would sell for today on my website. >

(This is a paid service I provide my clients complimentary, which I’m offering free to you, too)

Enter your home address and you’ll get your estimated home selling price based on comparable neighborhood sales.

Now, of course, the calculator can’t see into your home. That’s where I come in.

Simply reply to this email, or call me at 555-555-5555, and tell me the specifics of your home – bedrooms, bathrooms, improvements, and your situation.

I’ll give you a more accurate price estimate since I know the area and talk to (area) home buyers everyday.

I can also send an email to my database of people looking to own a home if you’re thinking of selling soon, and promote it online.

So, we all need good news - and I’m happy to say we have a strong (area) real estate market this summer!

If I can help you in any way, just reply to this email or call.

Your local (area) Realtor,

(Your Name)
(Your Company)
(Your Phone)
(Your Email)