"In our first year, we had 8x ROI, and this is just on our video blog. Another crazy thing is that we get business from older agents closer to retirement that see our videos and bring us clients. Now we're looking to buy the businesses from these aging agents."
-Vyral Client Tad Wicker, Real Estate Professional
[Full Transcription Below]
Vyral: Thanks for getting on this call to talk about your results with us. What results have you seen with the Vyral Marketing program?
Tad Wicker: Some of the stuff we saw surprised us. We knew we had to start doing video and reach out to our database. In our first year, we had 8x ROI, and this is just on our video blog. Another crazy thing is that we get business from older agents closer to retirement that see our videos and bring us clients. Now we're looking to buy the businesses from these aging agents.
Vyral: Are people just coming to you and responding to your emails? Or how are you tracking the people that you get from the video blog?
Tad Wicker: The tracking is a little crazy, but some agents will call us out of the blue and mention they saw us in our videos online. We've gotten million-dollar listings from people who want help selling homes. Sometimes it's easier to track, but we have gotten an 8x return on the investment.
Vyral: Okay, so let's go back a year. Why did you hire Vyral to begin with?
Tad Wicker: Really for two reasons. One was because we knew we needed to use video, and we also knew that we needed to keep in touch with our sphere in a meaningful way.
Vyral: Did you ever attempt to do videos on your own?
Tad Wicker: We tried a few things, but nothing consistent. To be able to do it month in and month out is tough. We didn't have any consistency. Our Success Coach at Vyral was great in guiding us and keeping us on track.
Vyral: Were there any fears before you signed up with us?
Tad Wicker: I was just worried about how I was going to come across on camera, but Chris was great at brainstorming with us and coming up with valuable ideas.
Vyral: So what would you say you enjoy most about working with us?
Tad Wicker: It's easy and it's a good feeling to pull something off that you know you should be doing. It takes less than an hour per month. We're getting good results.
Vyral: A lot of the people listening to this are probably on the fence about hiring us. What would you say to those people?
Tad Wicker: Jump! It's not that hard. Honestly, it's kind of a no-brainer. The startup cost isn't too bad, and once you get in the habit of doing it, the ROI will be there. It's an easy way to reach out and touch people.
Vyral: What kind of tips can you offer to someone who isn't seeing the results like you are seeing?
Tad Wicker: Brainstorm once per month to get original ideas. Once you have a stack of ideas to choose from, it gets easier. Don't be afraid to redo the videos if you don't like how you come across. Get comfortable in front of the camera and just be yourself. Also, shoot them as quickly as possible. Just get to the point and make clear, succinct points.
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