RE: For-Sale-by-Owner (FSBO) Real Estate Campaign
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| Frank Klesitz, CEO Vyral Marketing |
As promised for our real estate clients, I’ve completed our recommended 9-step For-Sale-By-Owner email campaign for you today.
I’ve taken the best parts of all the campaigns I’ve seen over the years and brought them together for you into an easily personalized email autoresponder.
Download the editable Word 2016 document.
Download the PDF.
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*3/16/2016 Update* - In Tip #4 make sure to provide more than one recommend vendor per industry as it was brought to my attention you may get into legal trouble if you only recommend one person.
*4/8/2016 Update* - I understand you may not be able to share your brokerage legal documents with the public. If that’s the case, adjust Tip #7 with a link to your state’s recommended FSBO documents.
Instead of “To help you, I’ve included a link to download a ZIP file of all the legal documents we use at our brokerage to get your home sold.” Say…. “To help you, I’ve included a link to download the best FSBO forms online for our state, which include: (list the forms included in the package for your state)” The list of forms will be on your state's FSBO package description....
There’s no need to record any videos for the campaign – it’s a 100% plain text email drip with a few supportive images.
The whole premise behind this FSBO campaign is to educate the homeowner on what it really takes to sell their home over the course of 8 weeks.
Here are the topics you’ll share after a Day 1 introduction message:
- Facebook advertise to promote your property to homeowners
- How to convert a buyer inquiry to a home showing
- How to get the best pictures of your home taken
- A list of my recommended vendors to get the job done
- The art of pricing your property in the right category to sell
- Get a “text” signer rider in your yard to capture more inquiries
- The legal documents you need to protect yourself
- How to hold an open house for maximum impact
Each email ends with a call to action to visit about the specific tactic you reveal in the message.
The campaign will need some personalization, and if you open it in Word 2016, you’ll see red highlights for each area to insert something local to your market.
Once you personalize it, which won’t take long, send it to your Client Manager here at Vyral and we’ll set it up into any email drip service you like.
We’ll need a week or two to learn your specific system if we have not loaded up a drip campaign before in it. Allison our office manager will learn how to use your system and create a training video for your Client Manager so it’s loaded up correctly without mistakes.
If you don’t have any email autoresponder service, we recommend you sign up for iContact.
Once it’s ready to go, the name of the game is to reach out to a FSBO prospect, introduce yourself, and ask if you can email them tips to help them get their home sold. You want to come from a place of contribution and value.
Then, simply put them on the email drip campaign. Do not put anyone on the campaign without their permission.
You’ll want to follow up by phone as well to answer any questions they may have about selling their home. These emails give you the credibility and expert positioning you need for a quality conversation on the phone.
Remember, they will also receive your two educational Q&A videos a month too with us.
In a good real estate market, like the one we’re in now, you’ll use the FSBO campaign more often. When the market turns, you’ll use the Expired listing campaign we completed last month more frequently.
Our next client webinar to talk about advanced FSBO campaign personalization is April 7th @ 10am PST on this GoToMeeting link: https://www.gotomeeting.com/join/260256837
Our goal is to have the FSBO campaign implemented for all our real estate clients, upon your request, by May 1st. If you have any questions about the campaign, just reply to the email and I’ll be happy to answer them for you.
These campaigns are just one of the many value-adds we want to bring you to complement the core Vyral Marketing plan of getting two educational videos a month to your database and gathering a weekly customer success story for you.
I’m always open to more ideas on how Vyral can bring you more value, such as these custom drip campaigns we’re rolling out for our real estate clients in 2016. Let me know what you need to succeed.
Thanks again for being a client – we appreciate you!
Have a great weekend,
Frank Klesitz, CEO
Vyral Marketing
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