April 1, 2016
New Client Welcome Andrea Haitz
People have different opinions on how a real estate salesperson should represent their client, but honesty and integrity should go without saying. Andrea is a firm believer in exceeding expectations and enhancing your quality of life. To her, being a REALTOR means more than selling homes. It's about you, your hopes and your dreams. It's about a relationship based on trust, knowledge and expertise. She loves her job and her performance reflects that. Learn more about Andrea here.
Maddie: What motivated you to call us and get signed up with Vyral?
Andrea Haitz: I’ve had to step out of a managerial role in production because of a newborn in the family, so I shifted my sights towards managing my team. What I realized was that I needed to provide my team with more support, and we have over 10,000 people in our database, so I realized we needed a consistent form of follow-up, otherwise we would be losing out on a lot of business. That’s when we realized that Vyral was the missing piece. We also know that video is huge, and nobody is using it in our market. My staff is good at following up and doing these things, but we also just simply don’t have the time for it.
Maddie: Yeah, a lot of people like the accountability that we provide for them. It’s nice to have someone thinking about extra strategies and follow-up plans for you. The extra line of support really seems to make the difference.
Andrea Haitz: We’ve tried to do videos in the past, but it’s not something that I want to try and figure out for myself. Once again, we just don’t have the time to edit, post, and send it out.
Maddie: It is nice to have the extra help with the technical stuff. I see that a lot with other people. But moving forward, can you summarize where you’re at in your business and what your goals are moving forward?
Andrea Haitz: Last year we closed 117 units, so we maintained production even with me gone due to my newborn. We did bring on some buyer’s agents because we have so many leads coming in right now. We would really like to sell more than 200 units right now. We’re requiring our agents to close at least 2 homes per month. We’re not in a high-end market, our median price is in between $180k and $200k, so I think we can sell at least 200 units, if not more.
Maddie: Awesome. How many of the people in your database do you and your team truly know?
Andrea Haitz: We know a good chunk and trash ones that we don’t have good information on. We probably really know ⅓-½ of the database. Past clients and referrals are in there, as well as my sphere that I’ve been marketing to.
Maddie: Are you doing anything to market to your database right now? Other videos or mailers, or any other marketing?
Andrea Haitz: We’ve set people up on drip campaigns just based on what kind of lead they are. We’ll occasionally send out football schedules in late summer, or calendars to our past clients. If we know their birthdays, we’ll send out little thank-you notes, but that’s about it.
Maddie: What’s working well for you right now, and what is not working well right now? I’m speaking in terms of your overall business. What do you wish you were doing more of?
Andrea Haitz: We definitely need to get into video, we know it’s becoming more and more important. We’re also seeing that emails are not nearly as effective as they once were. Texting is pretty effective. I’d also like to see better follow-up on these videos.
Maddie: What made you hire us and not try to take this over by yourself? And what kind of results do you expect with us?
Andrea Haitz: None of this stuff is really my cup of tea, so we need your help. I’ve listened to a few different testimonials of your clients and how similar their teams are to mine. I saw they succeeded in your programs and thought that my business could follow suit. I think this is a great piece of leverage for following up with leads. Some of our leads were falling through the cracks, and you guys help to hold us accountable for tracking all of these people.
Maddie: It’s nice to have that extra accountability. My next question is what your vision of success looks like while using our program. What are your goals with us?
Andrea Haitz: Obviously, I want to increase my numbers and continue to grow. We did 117 transactions last year, but we would like to see an increase in volume. We’d also like to see better customer service with our clients and this is going to help with that.
Maddie: What is your personality type? We have different client managers here and we like to match them with the right people. Are you type A? Are you more analytical?
Andrea Haitz: I’m a high driver based on the DISC assessment, and I’m extroverted but not to an extreme. I’m not the life of the party, but I know how to talk to people and form relationships.
Maddie: How do you like to be communicated with? Phone, text, email?
Andrea Haitz: Short and sweet is great for text, and email is not great for when you need something from me quickly. Some days I don’t have time to check my email, so that’s not always the best, especially if it is time-sensitive. Text or direct call works the best if you need to contact me quickly.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment