Re: Speaking at Your Next Team Meeting
Clients, |
| Frank Klesitz, CEO Vyral Marketing |
Make sure to read The Database Reset, a short 20-page e-book I wrote with the marketing plan you hired us to implement for you. Give a copy to your team, too.
I’ve done these Skype-based meetings a few times now and I’m getting pretty good at it! Here’s what Vyral Client Paul Campbell said about a team meeting I lead with him yesterday.
Paul has about 8 people in his office who speak with prospective clients. Each person, on average, speaks with 20 high quality people a week from various lead-sources.
If you do the math, assuming a standard work week, that’s 640 people Paul’s team speaks with every month.
Imagine if they asked for an email after each conversation?
It would dramatically grow Paul’s company database and attract more clients. The best part is this takes no work of Paul, only his leadership, to hold his team accountable to email gathering.
This is exactly what we covered at the meeting. Paul’s office is now excited and has the skills necessary to ask for an email address (and log it) after every business conversation.
The script is: “It was great to visit with you! We publish videos about what’s going on in the Portland real estate market that directly effects your home price (or the home you want to purchase). We publish 2 Q&A videos a month that are really helpful. I’d like you to get them so you can make smart decisions in local Portland real estate. They come from our company, Stellar Realty. What’s your best email so you receive them?”
After adding emails to their contact management program of choice, each team member exports their contact list over to us once a month.
We bring all the emails into one big Steller Realty email list, organized by contact owner, so when we run the “open and click” report everyone knows who owns each contact.
The email messages come from Paul’s company. He makes sure to feature his people in his email and video marketing so he’s promoting the company, not himself specially.
This way, Paul can scale his message and his database building through his people.
This is such an incredible leverage point if you’re fortunate enough to have salespeople working with you.
We also covered a few other tips, such as asking everyone at your team meeting to share your video from your Facebook business page onto their personal pages for more exposure, as well as how to pick great client questions to answer in your videos.
I presented an hour of marketing content personalized for Paul’s team.
The bottom line is, I want to speak with your team at no charge. I know we can take your results to the next level if I can meet with your team and get them invested in daily database-building activities.
I will do it personally.
If you’re interested, just reply back to this email and we’ll set up a time to talk about it.
Speaking of people on your team – I completed a great Google Hangout last week with Vyral Client Kathy Moore, a full time real estate recruiter in Midvale, Utah, on how she builds her database of recruits, communicates with them, and brings them into her office for a consultation.
Watch the full hangout to learn more.
Her recruiting techniques apply no matter what industry you serve.
Next week, I’ll write you with the results of our monthly print newsletter test. We’re testing the implementation of printing your videos on an 8.5x11 self-mailer to reach your database in print.
Finally, on the heels of our Client VIP Club announcement last week, if you know anyone we should work with, introduce us by email with your story or submit their name on our website.
If they work with us, you’ll get VIP Client Club membership. You get a complimentary video production day ($2,000 Value), 5 free hours of creative work ($625 Value), a free month of Facebook/YouTube advertising management ($500), and a priority invitation to our client appreciation events. We want to help entrepreneurs in all industries, so if you know anyone who would do well publishing videos to grow their business, we’d like to speak with them.
With that, thank you for being a Vyral Marketing client! We appreciate you.
Sincerely,
Frank Klesitz, CEO
Vyral Marketing
P.S. I’m speaking at an online real estate training event called #RECAPTIVATE held April 5th-7th. I’ll discuss how to get more commissions from your database with video. Since I’m a speaker, you can use code “VYRAL100” for $100 off the standard rate. We don’t make any money on your purchase. I like the guys putting this on and wanted to give you a heads up about it. You can register here.
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