New Client Welcome Eric Jurmo

Realtor Eric Jurmo served as a Detroit firefighter, where he spent many years saving homes and lives. Injured in the line of duty, he had to find a new profession. What he found was a new passion: real estate. That was ten years ago and Eric has never looked back. He’s sold over 100 homes a year for the last five years, putting him among the top 5% of realtors in Michigan. He’s recognized by Hour Magazine as one of the top agents in Metro-Detroit. He’s a Zillow All Star and a Trulia Pro. A native of Southeast Michigan who’s raising a family here, Eric knows the tri-county area well. You can learn more about Eric here.


Reece: How did you hear about us?

Eric: I’ve seen other agents in the area using your service

Reece: What motivated you to call us?

Eric: I want to capitalize on my database

Reece: What are your business goals? Where are you at with your business currently?

Eric: My goal is to do $40 million in sales and 300 transactions. Pending and sold, we are already at $7 million.

Reece: How many people are currently in your database?

Eric: Around 1600

Reece: Out of those, how many people do you truly know?

Eric: Probably about 400

Reece: What are you doing to market with them now?

Eric: I do a newsletter and a 33-touch campaign between drip emails, the newsletter, and phone calls.

Reece: What’s working well? Not working well?

Eric: I just started doing this last year, but it’s definitely been helping.

Reece: Is there anything not working well for you?

Eric: To increase my conversion on my database and to add people.

Reece: Why not do this yourself?

Eric: Because video is considered the future at this point. More people are apt to click on a video and watch it then read an email.

Reece: What results do you expect?

Eric: I can’t say. I am hoping to increase my conversion ot get a lot more leads out of it.

Reece: What does success look like to you?

Eric: Reaching my goal of $40 million or more