New Client Welcome Mack Humphrey

Located in Greenwood Village, Colorado, Mack has been in the mortgage business since 1998. He is a family oriented guy who loves to be active in his community. He enjoys working with people from all walks of life, such as: professional athletes, doctors, lawyers and schoolteachers! You can learn more about Mack here.

Vyral: How did you hear about us and what motivated you to call us? 

Mack: I was listening to one of my webinars from Agent Mastermind.

Vyral: Awesome. About how many people are in your database right now, and how many of those people do you truly know? 

Mack: Facebook database is probably about 1,400. My CRM database is about 1,000. My emails, I’m not definitely sure, but out of those, I know 90% for sure I connect with.

Vyral: Alrightly. Summarize where your business is right now and what your business goals are for 2016. 

Mack: Where I am with business right now, I’m actually in pretty good place. I wanted to just develop more consistency and communication with my clients so I can get in touch with them more often. When you start getting those bigger numbers, you know, the database is pretty much impossible to reach out on the phone to 2,400 people. But I think I needed to reach out by video and e-mail and things like that. Doing about ten loans a month, I want to go towards 20 loans a month here. I see that potential. I want to help 20 people a month.

Vyral: What are you doing now to market to your database, if anything? What is working well and what is not? 

Mack: I think currently right now I do more Facebook marketing. It’s more or less quick, little videos and positive sayings -- stuff like that. I also have a CRM system that I’ll run for drip campaigns. That’s been working well, but there’s no static number that will come back off that.

Vyral: Why hire us? Why not do this yourself? 

Mack: Because once I know I pay someone to do something, and they tell me to be somewhere at a certain time, I will do that. When I get busy and I’m doing it on my own, it’s easier to put it off. It looks like you guys are doing a really good job with it.

Vyral: What results do you expect? What does success look like to you with the Vyral Marketing program? 

Mack: I’m expecting, again, consistency and professionalism, which I’ve seen so far. Success to me would be people starting to reach out to me saying they saw the video, wanting more information about what I talked about, and they want to speak to some of the real estate agents I work with due to the fact we talked about some things they’d be interested in.