"We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor."
-Vyral Client Dan Holt
[Full Transcript Below]
John: I'm here with Emily Baker. Emily, describe your role within the team you work on.
Emily: I am in charge of our lead generation department and all of our marketing, and Dan Holt is our mega agent.
John: You guys just got started with us at the end of 2015, right?
Emily: Yep. That's right.
John: Can you tell me a little bit about the results you've seen on the Vyral Marketing system so far?
Emily: Part of the reason why we decided to get Vyral Marketing was because, in our lead generation, we are all about using our systems to get new business. We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. We got the click report and then my team contacts those people who clicked on my links and watched my video. From that, we got a few appointments. The biggest result we've had is with our repeat and referral business. Our sphere, this year, is one of our biggest sources of business - where last year it was one of our least. I definitely think whenever we get calls and hear that people clicked on our video, it's great for them to feel communicated with by Dan, even though it's only an hour of his time a month.
John: Yeah, that's great. Are there any specific stories that come to mind where you realize that Vyral is working?
Emily: Yeah, every time we go back to one of the click reports and see that they were sent by referrals. Another thing I'll say is that we have so many friends on Facebook and all of our social sites that Vyral was able to pull, and we are getting referrals from people we've never even done business with at all. We get friend requests, people who watch our videos, and they know we're real estate professionals because of these videos.
John: You were lacking in repeat and referral business. Were there any other reasons why you decided to hire us?
Emily: We just needed to re-focus our efforts. I run our entire lead-gen department, and when you're doing almost 300 transactions at a high level, sometimes it's easy for big teams to neglect repeat and referral business. Our goal this year is to increase that, and we are on track to already. Two years ago, we never thought we could get there, and here we are.
John: Was there ever any thought of trying to do this yourself?
Emily: Yeah, we looked at options as far as doing videos and the car, but the biggest thing is accountability. Everybody thinks they can do things themselves, but when you have a larger team, you have to be accountable. That's why Maddie is so awesome. He's busy running our team, but she keeps him accountable for these videos. It's great you guys do it all for us. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor.
John: Did you have any fears before signing up?
Emily: Cost was one thing. We follow the Keller Williams budget model, and we follow it to at, so I have my lead generation budget and it is what it is. At the end of the year, first quarter, is when we started to look towards return on investment. I did drop some stuff to do Vyral, and so far, the return on investment is much greater than it ever was with what I had my dollars going to. I would definitely say the quality on return of investment was worth it.
John: What would you say you enjoy most about working with us?
Emily: It's a new approach. I think that videos, YouTube, and face-to-face interaction is so huge. What we like the most is that it's a small time investment on our end, to get such a great return. It makes people think that we care about them. We are excited to use things like expired drip campaigns. It just makes it personal and makes us stand out. We are not doing the same old things everyone else is doing, we feel that with you guys we are one step ahead.
John: A lot of people who are listening to this are on the fence about hiring Vyral. What would you say to them?
Emily: You have to take a risk to get a return. Most people probably have the same concerns as us as far as the return on investment, but I would say that if you're doing what you need to be doing on your end, you're doing what you need to be doing on your end, you're automatically going ot see the results in return on investment.
John: You guys have had success with us in a short period of time. What advice would you give to clients or potential clients to achieve success working with us?
Emily: I would just say accountability is the number one thing. You have to go through those open and click reports and reach out to those people. If you're not doing that, you're throwing away your money. There are people that we have helped purchase a home three years ago who, all of a sudden, will click on "View Properties," and when we reach out, they tell us they are ready to move again. But would they have called off a sign? Or Zillow or Trulia?
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