Vyral Marketing Client Message

RE: Monthly Print Client Newsletter Value-Add

Clients,

Frank Klesitz, CEO
Vyral Marketing

We can now create a monthly direct mail print newsletter for your most valuable contacts that includes your latest two educational videos.

Here's an example:

There are only 3 items of content we need monthly - two videos and one client testimonial.

We’ll take high-resolution screenshots of your videos and put them in the newsletter with a strong headline, sub-headline, and description pulled right from your video email.

We offer this upon request – just ask your Client Manager. We’ll send you a PDF proof of your personalized print newsletter within 30 days.

Just make sure to get on the phone with us to discuss the “About Us” section and your respective call to actions. We need your help writing these very important sections.

Also, I recommend you only send this to a few hundred people you know. A tri-fold self-mailer newsletter should only be sent to your past clients, clients, and/or your best contacts.

I want you to see success with this audience before you direct mail strangers.

When it comes to actually printing and mailing your monthly print newsletter, we recommend you work with www.LetterPrinting.net. It’s who we use for our direct mail.

An 8.5x11 tri-fold self-mailer will run you about $0.70 mailed with a first class stamp on the best paper printed in color. They will print and mail it for you.

Our design team will make sure it’s designed to USPS 8.5x11 self-mailer standards.

Make sure you have someone in your office to manage all the returned mail. Many of your initial mailing addresses will likely be incorrect, so you’ll need someone to research the best mailing address and then update your database.

Simply upload your mailing list, your provided monthly PDF newsletter from us, and make the appropriate selections for your mailer with the guidance of LetterPrinting.net.

LetterPrinting.net will guide you or your assistant through this process. My contact there is Alan Parseghian and you can reach him at alan.parseghian@letterprinting.net with questions.

The most important part of this process is to narrow your mailing list down to a few hundred important contacts. This is the biggest road-block to a successful monthly newsletter campaign and set aside a few hours to make a spreadsheet of all your best contacts.

Direct mail is still – and always will be - a powerful way to reach your audience. You want to be in front of your market by phone, email, social media, direct mail, and in-person events.

You know how much I love direct mail! I mail you a 16-page client newsletter every month because it’s easier for you to consume my longer messages in print.

The more media you leverage to communicate, the better.

That’s why we want to offer you the opportunity to participate in “direct mailing” your videos to your database in addition to our current digital methods.

If you’re interested in a print newsletter design, talk to your Client Manager. They will schedule a call with you to go over design options within USPS guidelines.

Thank you for being a client. We’re always looking for ways to bring more value to you.

Have a wonderful weekend!

Frank Klesitz, CEO
Vyral Marketing