RE: Running a Local Business Podcast to Get Referral Partners
Clients,
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| Frank Klesitz, CEO Vyral Marketing |
A few months ago I wrote you about how running your own podcast is a great way to meet referral partners.
In fact, we’re launching 4 podcasts at Vyral Marketing, each in the financial advisor, talent recruiter, chiropractic, and mortgage professions.
We built a list of the most influential people in each industry and invited them to an interview.
Over 40 people have agreed so far, which is incredible. It’s been a great way to meet people who we can help and, with time, who may refer new clients to our firm.
The podcast will help position our firm as a thought leader in each industry, not to mention help a lot of entrepreneurial professionals.
You can replicate this strategy if you’re looking to strengthen your referral partner program, or “allied network,” this year.
For example, I suggested our client start a “Tampa Business Spotlight” podcast where every two weeks he interviews a local business professional on the phone.
This would be in addition to his two educational Q&A videos a month to his database.
The questions to ask local business professionals would include:
• Why did you get into the business?
• What problem do you solve better than anyone else?
• Who is your ideal client?
• What’s your #1 tip you can offer to our local community?
• What’s the first step someone should take to get involved with you?
This client is in real estate, so he would interview CPA’s, attorneys, mortgage professionals, home builders, and anyone else who would likely work with people near buying or selling a home.
I suggested he start his podcast like this:
"Hi this is Frank Klesitz, host of the Tampa Business Spotlight, where you meet local professionals who can help you solve an abundance of problems. It’s our way to keep business local right here in Tampa, the community I love – and I know you love too. Today on the show you’ll meet (guest) and learn (description). Welcome to the show (guest)…..!"
The best people to interview are ranked well on Yelp!, are members of the local Chamber of Commerce, ranked “40 under 40” or something like that, and so on.
A podcast is simply a short recorded phone conversation. You can use a free recorded conference call service like www.UberConference.com to do it.
Simply send us the audio file when you’re done. We’ll put these podcasts on your blog and syndicate them to iTunes. We can include the podcast in your video emails to your database.
You can even pick your own introduction music on www.premiumbeat.com – we’ll edit your music into the audio.
Now this is the most important part. The biggest challenge will be booking new guests in your schedule once you exhaust your personal relationships.
I suggest you talk to Matt Johnson (matt@pursuingresults.com). His PR firm does this for you. I’ve hired him to book guests on our podcasts. He does a great job. He builds the guest list and books the guests. He used to work here at Vyral Marketing and went out on his own to do podcasts full time.
I helped him shoot this video in our office to get his business off the ground. I don’t own any part of his company and I don’t get paid to refer you. I’m just a big believer in what he’s building.
Remember, the business value in your podcast is not the podcast itself, it’s the people you meet.
If you completed two podcasts a month, you’ll meet 24 referral partners a year.
Let me know if you’re interested in building your referral partner network through a podcast. I suggest you interview 2-3 people you know to start.
Once you like your interviews, we’ll talk about a structured podcast publication schedule going forward.
I’m happy to visit with you on the phone about this podcast strategy. Ask your Client Manager to invite me into your next call, or just reply back to this email and let me know. We’ll get a time on the calendar to visit.
The editing, optimization, and promotion of your podcast is included in your Vyral Marketing fee. We’ll keep the podcast on your current video blog and promote it in your video emails.
This is one more thing to add massive value to your time with us!
With that, thank you for being a Vyral Marketing client and have a wonderful, relaxing weekend!
Frank Klesitz, CEO
Vyral Marketing
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