New Client Welcome Heather Lanoue

In the early morning hours, Heather Lanoue can be found hiking the trails in Colorado Springs with her faithful four legged companion, Kumar. Born and raised in Missouri, Heather cannot remember a time when she did not love real estate in some shape or form. She has channeled that passion into an impressive career with a well-rounded depth uncommon in her profession. Heather has worked in construction, civil engineering, land planning and entitlements. In addition to her professional accomplishments, Heather holds a Bachelors of Landscape Architecture degree and an MBA in Real Estate and Construction Management. You can learn more about Heather here.

Vyral: Heather, how did you hear about us and what motivated you to call us? 

Heather: I heard about you through other real estate agents and it seemed like a good thing to do to elevate my business. It could make it look more professional and hopefully, turn some more leads into clients.

Vyral: Fantastic. Summarize where you are with your business right now and what your business goals for 2016 are. 

Heather: Business goals for 2016 are to get 40 sales, 40 sides, altogether. I’m fairly new to the market I’m working in, so that’s kind of exciting.

Vyral: How many people are in your database, and how many of those people do you truly know? 

Heather: Okay, so, I guess I have a fairly small database of the ones I actually have spoken with. Let’s see, maybe a couple hundred, but then you’re going to lose Internet leads. I have about 1,100 of those.

Vyral: What are you doing right now to market to those people, if anything? What’s working well and what’s not working well? 

Heather: I have a really awful email drip campaign, but it’s very low-result. It’s otherwise phone calls and texts, also e-mail reminders to come back to the site.

Vyral: Why hire us? Why not do this yourself? 

Heather: Brain damage and time.

Vyral: I hear time a lot. What results do you expect? What does success look like to you with the Vyral Marketing program? 

Heather: Yeah, so, success would be seeing an increase in returned users to my website, checking out homes. That would be one measure. I think getting more communication back from past clients with more interaction -- any interaction - would be a good success. That’s what I’m looking for.

Vyral: Okay, awesome! So you were saying there were some other Realtors using us that you kind of heard about us through. Is there anyone specifically we should thank for your business? 

Heather: Probably Joe Mendoza. He really pushed me. Him and John Fagan.

Vyral: Thanks, Heather!