November 7, 2012

Team Building and Culture Interview



Friends,

Here’s a great interview this week with Vyral Client Ron Cadieux

http://soundcloud.com/frank-klesitz/how-to-build-motivate-your

If you prefer to read the full transcript – get it here.

You’ll learn how Ron built a powerful team of 12 people to run a real estate business generating $3.5 million a year in commissions – keeping about half (50%!) for himself after all expenses.

Now that’s a great net profit margin!

The best part is he earned a PhD in Organizational Psychology so he understands how to lead and motivate a team of people to get work done.

We all struggle hiring the right people in our businesses, especially on the sales side to help us with prospecting, lead follow up, and making presentations for our services.

This interview will give you some great insight on how to build culture.

The first step of your business growth is to hire and train people to handle the administrative side of your business, then onward to training and hiring people to help you with the sales side of your business.

(To be honest, training and developing the sales side is the hardest part).

On the Vyral Marketing program, you’re shooting two educational videos a month to stay in better touch with all the contacts in your database.  You can get more details here.

Then, since you can track who’s watching your videos, you prioritize your follow up with the people who are most interested in what you have to say at that moment.

The challenge is - who will be making those calls?

If it’s not you – and you hire an inside sales assistant to help you reach out to people to ask for referrals - you’re now in a sales management position.

That’s why this interview will help you become better at Vyral Marketing.

So enjoy – and if you’re a client, I’ve been burning these to an Audio CD and mailing them to you each month so it’s convenient for you to listen in your car.

I hope you enjoy.

And if there’s anyone you know who should be better communicating with their database – and has a wealth of knowledge to share – pass their name along and you’ll receive a free gift!

Have an excellent week.

Your marketer,

Frank Klesitz

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