VIDEO OF THE WEEK: Have You Heard About Bridging Arizona?

We’d like to congratulate Vyral Client Robin Leigh in Scottsdale, AZ with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Have You Heard About Bridging Arizona?"

See the live video here

This video was a great way to spread the word about an organization that otherwise would be unknown to your sphere. Your topic was clear and concise and really added value to the viewer. A few things to improve on would be the call to action and the rule of thirds. There was no call to action at the beginning of the video, this generally goes best right after you state the point of the video. Having yourself zoomed in to take up a third of the frame helps make you feel more personable, having such a large gap between you and the camera leaves an undertone of being distant from the viewer. Overall, you did a great job, Robin! We look forward to seeing more great content like this in the future.

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(no) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?